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The concept of the XKIDS Store came about from a gap, which became evident, in the marketplace. Our consumers requested a place where their young athletes could shop in their own space. Worldwide there are platforms that show the younger generation want to have the same access to high fashion just like the generation before them. There are Social Media Pages dedicated to just this – from toddlers to teens, wearing the same cool looks that their older siblings or parents do. It’s become a lifestyle for young parents to ensure their children are looking just as stylish as they do – it’s a statement that is a global phenomenon. Frame Leisure Trading has now listened to their consumer. We are now expanding our brand identity by opening new exclusive kids concept stores. The XKIDS store will cater to the quirky millennial kid’s needs (2- 14 years old). They are more empowered than previous generations and believe in authenticity.

XKIDS: Why shop anywhere else?

How to redeem your Rewards Points IN-STORE at XKIDS

  • You can redeem your Rewards Points in-store with your activated UCount Rewards Card. Simply swipe your UCount Rewards Card and enter your selected PIN.
  • If you don’t have enough Rewards Points to pay for your purchase in full, you can use your Standard Bank personal Credit, Cheque or Debit Card to pay the difference.

NOTE:You must activate your UCount Rewards Card before you can redeem your Rewards Points at Rewards Retailers. If you haven’t yet activated your UCount Rewards Card, you can do this online, or by calling the UCount Rewards contact centre on 0860 UCOUNT (82 68 68) or email [email protected].

Contact details:

To find out more about XKIDS, or to locate your nearest XKIDS:

Terms and Conditions:

  • Your Rewards Points cannot be refunded back into your UCount Rewards Card if you return goods that were purchased with your Rewards Points – you will be refunded according to XKIDS return policy.
  • Redemption is limited to 200 000 Rewards Points (R20 000) per transaction/per month.
  • Rewards Points can only be redeemed at South African XKIDS stores.
  • **UCount Rewards Retail terms and conditions apply